Web Design

Identity on the World Wide Web

Whether personal or professional, a website is meant to give you more visibility by assigning an identity to you or your company on the World Wide Web. It is a powerful means of establishing your presence in the virtual world, a gateway to achieving your objectives and an incredible opportunity to build global networks.

Your website is the most important and powerful marketing tool! It tells people about your products and/or services and gives them information about you. Whilst regularly updating the content on your website gives your visitors a reason to come back to the site, focusing all your efforts on your website generates more internet traffic.

Rather than aiming for a broad target audience, focus on a small niche and do whatever you can to attract that niche market. Enhance your website with search engine optimisation (SEO) if you want to get thousands or even millions of hits a day.

It is usually very challenging to put an estimated price on a website prior to knowing its specifics, as laid down by customers. Complex features are often requested that can make the cost of one significantly more than another. All I can say is that most of them would probably have a minimum price, which is not proportionate to the number of pages required. A single-page website still requires layout and graphic design. Developing the standard "look" and the graphics for a single page can take as long as it does for 100 pages.

Factors that Affect Website Design Prices and Rates

There are a few other factors that will affect the price of your website:

My job is to ensure that your website

View the list of proposed packages below.

Your website presents you with unique business opportunities but without proper security, website files/folders and data can easily be changed, damaged or stolen, thereby compromising the integrity of the company.

Give utmost priority to the protection of your server and website unless you want to take the risk of giving away billions of dollars as well as customer identities. Website security is a vital component of the success of any web-based business - retain your customers by protecting their confidential information.

I offer you the possibility of hosting your website with one of the world's top 10 largest webhosting companies, with more than 4,000,000 hosted domains at a very competitive annual fee.

Webhosting services include, amongst others,

  • Unlimited disk space
  • Unlimited POP3 email addresses*: yourname@yourdomain.com/org/etc
  • Personalised Control Panel
  • Database Management
  • Audio/Video Streaming
  • Green web hosting: Climate Friendly, Wind Powered, Certified RECs

* Additional costs will be incurred if onsite configuring of Microsoft Outlook is to be done, depending on the number of emails. No additional costs if done in-house.

On your request, you will be provided with a regular website maintenance and updating service to save you from the hassles of web technicalities and protect you from mishaps resulting from information outdatedness.

Within my standard contract, I provide maintenance and support for the first 30 days which covers any problems or errors that may occur. I then offer complimentary ongoing technical support for content management system (CMS) via phone and email during business hours.

If you require support such as design or custom website functionality, then I recommend either an hourly billing or I can determine a project cost based on the request. I also may recommend a (negotiable) monthly retainer option which includes a pre-determined number of hours per month for design services and/or programming for custom development.

When upgrading my customers' websites, I also offer a discount, depending on whether they choose a redesign of the web site. It depends on the

  • Complexity of the initial site
  • Frequency of updates
  • Length of customership.

SEO is a powerful web marketing technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Search engines crawl the Web to see what is there - a task that is performed by a piece of software, called a crawler or a spider. Spiders follow links from one page to another and index everything they find on their way. The idea is to generate traffic from the free, organic, editorial or natural listings on search engines.

Optimizing a website involves editing its content, HTML and associated coding to both increase its relevance to specific keywords (via META tags) and to remove barriers to the indexing activities of search engines.

Promoting a website to increase the number of backlinks, or inbound links, is another SEO tactic, namely creating profile pages for your organisation in order to link it to popular social networks like Facebook, MyFlickr, LinkedIn, Twitter and YouTube, thus improving its visibility via the Web.

"Friending" with social networking will certainly boost your brand. The rise of social networking sites over the past few years has been nothing short of phenomenal. Yet, many businesses still do not understand why Facebook, Twitter and YouTube have succeeded.

Most businesses try to optimise their sites for search engine traffic through obtaining incoming links to get them listed higher on search engines. However, many search engine optimisation articles do not go into specifics about how to obtain these links.

A simple way is to have a link exchange whereby websites swap text links from their index or other pages in an attempt to build links. A vastly superior way is to have one-way incoming links. One-way links are links which point to your site without you having to link back to their site or set of sites. This is clearly the superior method for building incoming links.

Irrespective of the quality of your content, it does take some time to build natural links in. Such natural links may come from web directories or sites related to your topic which find your website useful and link to your site without being asked.

I will use my massive network to propel your website where you want it to be.

Cyberanalytics is one of the most sophisticated techniques of improving website traffic, thus helping it climb up the hierarchical ladder on search engine results.

For example, vital inferences may be made from on

  • Popular Pages
  • Entry Pages
  • Exit Pages
  • Keyword Analysis
  • Search engines used
  • Download activity
  • Visitors' Paths
  • Visit Lengths
  • Country/State/City/ISP of visitors
  • Browsers used

On your request, at a very competitive price, your monthly website traffic data will be meticulously analysed and a detailed report will be produced in order to advise you on how to optimise your site.

Static Websites

The types of websites listed below are for straightforward websites written in HTML 5.0, XHTML, CSS3 and JavaScript/JQuery without any complex interactivity being required, the only one being standard online forms.

  • Single-Page Business Card Type Website

    Most businesses now recognise that they need a web address. But some businesses are not ready for a full website or they have no real content to place there. In this situation, just a single-page website needs to be created, with some information about what you do and your full contact details, including an email link.

  • Four or Five Web Pages in an Online Brochure Format where the material is supplied by you and no interactivity is involved

    This is a basic website with four or five pages such as 'Home', 'About us', 'Products', 'Contact us', 'Enquiry form', etc, where you provide the required content and no consultancy is involved. I can design a suitable masthead and also source some images for you.

  • Approximately Ten Web Pages on a Small or Medium Business Website

    This would be as above but with a few more pages illustrating products and services and perhaps including portfolio or testimonial details. If required it would also include an online enquiry form asking the questions you specify to help generate business. Search Engine Optimisation will be included.

  • Above Ten Web Pages - Direct negotiation with client


Dynamic Websites

Dynamic (interactive) websites include all the properties of their static counterparts above except that, in addition, they would require a certain amount of scripting as well as access to a database (to accommodate for online purchasing, for example). I favour and promote open-source scripting (PHP) and databases (MySQL) in order to maximise browser and platform compatibility.

If you want me to create your website, please download this Word document, fill the form and mail it to raj.gunesh@hotmail.com. For further information, please contact me.